Display Graphics in Trade Shows (camera reviews online)

March 2nd, 2010 admin Posted in electronics |

By Mitchel Crane

Display graphics are graphic images used for illustration or “display” purposes. Display Graphics are usually printed on paper, vinyl or fabric using a “large format” printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.

One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special event such as an athletic event or tournament.

Multiple units of display graphic items are often required when a company has numerous sales outlets or franchises. In that case the producer of display graphics will produce a number of units such as posters, mounted displays, banner stands or vinyl banners so the company can mount a consistent promotional campaign.

**Indoor vs. Outdoor Applications

One of the most important distinction is between display graphics used for indoor displays and display graphics used for outdoor display purposes.

Indoor products are usually set up in trade shows, retail stores, malls, and conferences. Outdoor items are things such as vinyl banners, signage, adhesive vinyl used for vehicles or window graphics, large outdoor posters (usually printed on vinyl or fabric), and streetscape banners.

Outdoor items are exposed to the elements and require special inks in order to be UV resistant and waterproof. The usual procedure is to use special solvent inks that do not fade nearly as quickly in bright sunlight, and are also water resistant. Some suppliers attempt to “cheat” by laminating items printed with water-based inks, but this is not a satisfactory solution.

It is often desirable to use solvent based printing for some indoor items as well. For instance, banners that you expect to use a number of times will have to be rolled and unrolled, and water-based inks are much more likely to scratch and break down with this kind of handling. Or if you want to hang a banner across the front of your display table at a trade show it is likely to be bumped and have coffee spilled on it. The more durable you make it, the better.

**Artwork Considerations

Most experienced suppliers of display graphics will know exactly what kind of images and illustrations you should or should not use in your designs. Digital printing devices can print from photographs and illustrations, so you can include logos, maps, text or anything normally printable from a program like Quarkxpress, Illustrator, or Coreldraw.

One major consideration is the resolution of your original images. Offset printing (brochures and magazines) requires a resolution of up to 300 ppi (pixels per inch), but display graphics can be printed with resolutions as low as 50 ppi (pixels per inch). Keep this in mind when shooting your original photos. Make them as large as possible and you should not have any problem blowing them up for a banner, popup display or roadside sign.

Find a display graphics supplier who can advise you in simple, straightforward terms. If you have a bit of experience dealing with images and layouts, you will find that creating display graphics is relatively easy. One important thing when designing your display item is to keep your design simple, and focus on one or two main elements. Many suppliers, such as Canada Display Graphics will even make minor adjustments to your files for no extra charge.

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The Basic Facts on HDTV

By Mitchel Crane

HDTV is an abbreviated representation of the term High Definition Television. HDTV involves a broadcast of television signals with a higher definition than traditional signals, usually through a digital capacity although some early broadcasts were sent in analog format in Europe and Japan. HDTV allows the viewer to see much more detail than on standard television broadcasts, by using more pixels in a given image and increasing the ratios used without letterboxing (the transfer of widescreen to video format).

Dolby digital is also broadcast in all HDTV modes, so that full surround sound capacity is available even with what some might consider mundane broadcasts such as the news or regular shows. HDTV eliminates any snow on your screen, as the broadcast will be digital. More pixels and higher resolution mean that the picture you receive will be noticeable clearer, with better and more realistic coloring and a great potential for larger screen viewing.

Most major broadcasters are now offering their programming in high definition, and the technology can turn your television viewing experience into a whole new level of cinematic enjoyment, especially in terms of sports events. A large screen high definition television combined with a digital broadcast from your provider mean that you are truly experiencing any sporting event that you may watch for an angle that is arguably even better than attending.

In order to get HDTV into your home, you may have to purchase a special box through your cable company. These boxes can receive and translate the digital broadcast to your television. You can also purchase televisions that are integrated or upgradable to HDTV capacity. The integrated models and upgradables will also require a box or antenna, although some models are available with slots in which you can put a Cable Card, provided your service offers this option.

As might be apparent, a lot of the decision process when determining whether or not to obtain HDTV will depend on your cable service provider. Some providers will offer high definition television only from national broadcasts, while larger local stations will also have HDTV broadcasting abilities. High definition will inevitably present a greater cost to the average consumer, as the receiver must be bought or rented from the service provider. However, most people agree that the clear image and the accompanying sound abilities more than make up for the extra cost of high definition television. Additionally, there have long been plans to fully integrate HDTV broadcasts into all programming. The original goal was to have this accomplished by 2006, however new projections are putting the date at 2009. This does not meant that all analog televisions will become obsolete, as most are able to have boxes attached to receive the high definition signal. Consumers may decide to lessen future expenses that will inevitably occur in the future, however, by purchasing their high definition television now. All HDTV systems available with analog tuners built in, so you will be able to enjoy the full range of programming.

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